Marketing your brand online can be challenging, especially if you're on a tight budget. That's why social media has become a go-to platform for marketers to run online promotional campaigns. Among the many ways of online marketing, influencers are creative content creators you can recruit to advertise your products to their massive following. However, if you're looking to be cost-effective, try using promotional products for influencer gifting.
Giving away quality branded items can reflect your credibility as a brand. It also shows the influencers how committed you are to the campaign. The bigger the interest they have in your business, the more enthusiastic they are to join your campaign. Collaborating with influencers is also an opportunity to have them generate creative photos or videos while using your branded merchandise. This can further help you to save your budget for content production as you can later reuse them for your own marketing channels.
So now you want those benefits for your business, but what should you do to get them? The first step when planning for influencer gifting is to decide the right type of promotional products that influencers will find useful to support their work. Here are the 5 best products we recommend:
1. Branded Hats
Influencers have the power to persuade people to follow what they do or buy things they use. If you have social media stars wearing custom hats branded with your logo while they're going live or engaging with their followers, that will capture many people's attention and even attract your target audience to find out more about your business.
2. Branded Outerwear
Outerwear makes a great promotional gift for influencers as not only does it keep your body warm, but it can also be used as a versatile fashion item they can use when posting #OOTD. Our collection of premium jackets, cardigans, and scarves comes in different looks and are all customizable with your design.
3. Custom Drinkware
Whether it's a tumbler or a simple coffee mug, custom drinkware as a gift never goes out of style. Lifestyle influencers can display these items in many ways, from posing with your branded product on hand, placing it next to them when taking vlogs, or making a flat lay photo with your custom drinkware. All of these actions will help to increase your brand exposure.
4. Branded Activewear
Looking healthy is important to many influencers who are well aware of their physical appearance. If your business focuses on the health and wellness industry, then giving branded activewear as a promotional gift to fashion, beauty, or sports influencers is an excellent strategy to make your brand resonate with their niche market.
5. Custom Gadgets and Accessories
Social media influencers work in the digital world, so they need high-tech gadgets to support their content creation. We have a top selection of custom gadgets--from earbuds, headphones, to USB microphones--that you can imprint with your design and use for gifting. It's a thoughtful incentive that any influencer will appreciate and use in front of their fans.
Hiring social influencers is still a popular marketing strategy in today's digital world. As a brand, you can elevate your partnership with influencers by offering promotional products, which, in return, will bring a positive impact to your campaign.