If you’re considering promotional items as a method to generate money and sales, you’re in the right place. You know you’ve made the right decision if your investment in branded items directly influences your company’s bottom line, increases brand awareness, or gets you a stream of new sales leads. To run a successful marketing effort, some things have to come together.
Many people assume that getting promotional items is expensive. At Promotional Products we know that customized branded giveaways can be a great marketing investment when done correctly.
How can your company save money on promotional items?
We’ve compiled a list of tips on how you can cut costs when ordering your next promotional items.
1. Plan ahead
If you’re in the game early, you’ll have more time at your expense to make comparisons and find the best deals. Some products can be created, manufactured, and delivered in as little as two weeks, but with more planning, you’d be able to save more by avoiding the rush hour fee that a lot of merchandise producers impose.
2. Ordering in bulk
Contrary to what many think, ordering more means you get to save more as the production for each product gets cheaper. Why? Simply said, you pay the highest price per item if you buy the smallest number and the unit price decreases as the number purchased increases.
If you use the same item for multiple events throughout the year, instead of doing two or three rounds of orders for the same item, purchase them all at one go. That way, you’ll be able to save a few hundred if not thousands of dollars.
3. Opt for less color imprint
In promotional products, there are a variety of textiles and product materials to choose from. That means it's important for you or your product consultant to understand which items and colors pair well together. Knowing this will allow you to avoid color-matching fees and additional color fees for a multi-color logo. Getting an expert who can advise you will be crucial to helping you save money.
4. Be on the lookout for discounts or sales
Don’t be shy to check out the sale items or ask the staff for any recommendations on discontinued or out-of-stock items that often go at a fraction of their original price. If you’re flexible about the type of promotional goods you want, checking out the bargain section is worth a shot.
5. Find a reputable distributor
This is one of the most important tips that we can share. Work with a reputable distributor who has a proven track record, a loyal client base, and those who care about their customers. More often than not, they have a large network that can offer you the best price for your promotional products order. There are always those wanting to make a quick buck in the industry and they will not hesitate to sell you the cheapest items at the highest price with no concern about your goal. The right distributor will look out for your best interest and work with you to ensure that your order is produced the way you want it to be.
We hope that you find these tips useful in helping you save more when purchasing your promotional merchandise. With more than 20 years of experience in the industry, we have worked with different companies that make products that people want to use and keep for a long time. We’ve learned many ways to minimize our client's spending; every need is different and we work closely with our clients to work out the best solutions that can benefit them.
Do reach out to our experts who will be more than happy to talk to you about product categories available in our inventory and advise you on the best items that will get you the leads you’re looking for.