With new year's resolutions still fresh on everyone’s mind, many people are looking for ways they can improve themselves or show gratitude. And with that mindset, it might be a perfect opportunity for you to find innovative ways to follow up with leads that have gone cold.
While it may be a whole new year, it doesn't mean that you should focus only on getting new clients. Finding innovative ways to follow-up with leads that have gone cold is one of the most effective ways to close a deal. There can be many reasons why leads can turn cold - they might get sidetracked by end-of-year activities, or are still evaluating their options. Whatever the reasons, there are still opportunities to convert cold leads.
When phone calls, emails, and other marketing methods aren't enough to push your customers to convert, consider sending them some swag. The right gift may just ignite their interest in your brand and services, opening doors for you to reach out and make the pitch when the time is right.
We've lined up some ideas that you may draw inspiration from, so you can plan the ideal promotional products to warm up your cold leads.
1. Select gifts that are related to the season
It can be annoying to receive gifts that are impractical and deemed useless by the person who received them. For the company that sends it, spending for promotional products that are not well thought of is ineffective and wasteful; it'd be a shame seeing your giveaways quickly chucked into the bin.
With winter still in season, wouldn't it be nice to receive a pair of Touch Screen Gloves? Your leads can easily slip into the gloves to keep their fingers warm while being able to easily use their mobile phones without having to be exposed to the freezing cold weather. Best of all, they can be worn every day, and with your logo shown at the front, we can't think of a better way to spread awareness of your brand.
Reach out to our experts if you need advice on picking the right promotional products that fit with your brand and company's vision and mission. With more than 70 categories in our inventory, you'd more likely find something than not.
2. Thermos is still the thing, no matter the season
People love thermoses! They are easily customizable, they keep drinks warm or cold for a really long time, they are hardy and are one of the most popular customizable swag items ordered by companies and brands. Simply said, one can never go wrong with a thermos because everyone can always benefit from having a sip or two wherever they are.
With different designs available, you'd be able to showcase your brand the way you want to. From a stylish Woodstone Stainless Steel Tumbler that features a rustic-looking wooden look to a gadgety Asobu H2 Audio Tumbler that combines a cool audio system while keeping you hydrated, we've got it covered.
Your leads will certainly be thinking of you every time they take a sip.
3. The more the merrier with a customized swag box or premade treat boxes
Stand out from the rest and make an impression on a prospect that you’ve been coveting for some time by building a personalized gift box, filled with items that complement your brand persona.
By building your own swag, you’d be able to curate the content and even create a theme or stories to accompany your swag. We are able to provide customized message cards, branded packaging, or themed boxes to guarantee that the unwrapping of your presents is going to wow your leads.
But if you’re looking for a quick and easy option, there are treats and gift boxes available to be delivered as soon as orders are made. This includes our Daybreak Gift Sets featuring a set of tumblers and coffee for everyone looking to start their day right or a Gourmet Treats Gift Basket filled with premium European hand-made confections suitable for any occasion.
We all know that one of the best ways to grow a business is by getting referrals from happy customers. And while it's great if you're able to get those as a result of quality customer service and experience, sometimes even the most well-meaning customer may not be ready for what you have in store. In these situations, sending out swag can help ignite their interest so they'll come back with questions about how your product or services could solve their problem.
If you need help finding the right promotional products for your company, our team is here to answer all your queries. With our robust distribution platform, we are able to ship your products whenever and wherever you need them across the US and Canada. Talk to us today.