When it comes to giving away promotional products, the usual pens, t-shirts, and tote bags tend to get the spotlight. But if you're looking for a unique branded item that provides real utility and health benefits, it may be time to put sunscreen in the marketing sun!
You read that right - sunscreen branded with your company's logo and messaging can make an incredibly effective promo product that recipients will be thankful to have on hand. And it's an ideal giveaway for a huge range of businesses looking to make a positive impression.
Here's a deeper look into why customized sunscreen products are such a bright idea for clever, thoughtful branded merchandise.
Beating the #1 Cause of Skin Cancer
Beyond just being trendy swag, branded sunscreen products serve an important greater purpose: helping prevent skin cancer, which the American Cancer Society says is the most common cancer in the United States.
In fact, the organization estimates that one in five Americans will develop skin cancer by the age of 70. And the majority of those cases are directly caused by exposure to ultraviolet (UV) radiation from the sun.
By gifting high-quality branded sunscreen to your customers, employees, event attendees, and others, you're doing your part to increase sun protection rates. Providing that health benefit is a socially responsible act of generosity that demonstrates your brand cares.
Countless Versatile Applications
While sunscreen will make an obvious hit for summer festivals, beach events, outdoor concerts, and related warm weather activations, its potential uses as branded merchandise stretch far beyond the expected.
Think about it: people need protection from UV rays year-round and in all sorts of scenarios. At higher elevations where UV exposure is more intense. For winter sports like skiing and snowboarding where glaring snow-glare can be punishing. At parks, zoos, fun runs, and recreational outings. Even during routine activities like walking the dog or doing yard work.
With such a wide variety of applications, promotional sunscreen items have mass appeal for companies across numerous industries like:
- Healthcare organizations
- Banks & financial services
- Restaurants & hospitality
- Retail & entertainment
- Sports teams & venues
- Public parks & recreation
- Construction & road crews
- Outdoor event planners
...and countless more!
Truly Functional Branded Merchandise
Unlike many novelty promo tchotchkes that get quickly discarded or forgotten, sunscreen products represent incredibly useful branded merchandise your audience will genuinely appreciate and put to use. After all, nobody likes the pain and health risks associated with sunburn.
Small sunscreen samples, spray bottles, or lotions branded with your logo give people convenient access to potent UV protection wherever they go. Even better, you can take it up a notch by customizing:
- Carabiner sunscreen pouches for hiking & camping
- Clip-on sunscreen cases to attach to backpacks, coolers, etc.
- Sunscreen wands perfect for events & sporting activities
The options for innovating new ways to package and gift sunscreen products are endless! At the end of the day, your brand is giving something genuinely helpful that can enhance people's daily lives.
Unique Yet Affordable
As valuable and appreciated as sunscreen products may be, they're also relatively inexpensive branded merchandise options, keeping them accessible for virtually any business's promo budget. Small 1oz sunscreen packets can cost as little as $0.50 per unit at bulk prices.
Higher-end items like sunscreen wands, carabiner cases, and custom sunscreen packaged in bottles or tins will run more expensive. But they still provide incredible value compared to other trendy promo products like tech gadgets. And the uniqueness factor of creative sunscreen delivery sets them apart.
Most importantly, you have the ability to print your logo, colors, marketing messages, and graphics in creative ways through label stickers, direct packaging imprints, hang tags, and more.
The bottom line is that branded sunscreen products offer the perfect balance of affordability, usefulness, purpose, and visibility that clever brands look for in truly impactful promotional merchandise.
Make the Bright Choice With Sunscreen
Look, the truth is many traditional corporate gifts and giveaways end up getting tossed aside and forgotten by recipients over time. But sunscreen products? Those will get used faithfully every time the sun's blazing - and with them your brand!
So give your audience something invaluable that they'll appreciate and associate your company with the ultimate safety essential. For relatively low costs, unique sunscreen promotional items are a shining idea for making a lasting impression!