Promotional products are a great way to get your brand noticed and create buzz at tradeshows. When attendees walk through the exhibition floor with your logo on a useful item they received, it gets your name out there. Choosing the right giveaway item is crucial to maximizing your tradeshow marketing dollars. Here are some of the best promotional products to distribute at your next tradeshow booth:
Reusable Water Bottles
In an era of environmental consciousness, reusable water bottles make excellent tradeshow freebies. They are something people will use daily at the conference and take home to continue promoting your brand. Go for a stainless steel bottle with your logo for durability. Consider getting a carabiner clip or sleeve to attach so they can easily hang the bottle from their tradeshow badge lanyard while walking the floor.
Portable Chargers
Portable phone chargers are a hot item that attendees will appreciate. Tradeshows can drain phones quickly as people take photos, exchange contact info, and use apps on the exhibition floor. Handing out portable chargers with your branding allows people to recharge and provides outstanding brand impressions. Choose slim power banks that are easy to carry in bags and pockets. Opt for a charger capacity of 3000-5000mAh so it can provide at least one full charge for most phones. Include micro USB, USB-C, and lightning adapter tips so it works seamlessly with different mobile devices.
Notebooks and Pens
Notebooks and pens bundled together are handy for taking notes during tradeshow sessions and exchanging info with exhibitors. This is a giveaway that will be used actively at the event. Choose a notebook sized to fit in a jacket pocket or small bag. Imprint your brand name, logo, booth number, and website to turn it into a tradeshow reminder attendees reference later. Pair it with a quality pen they can use to jot down key takeaways, business cards, and action items.
Reusable Tote Bags
Reusable tote bags offer great visibility for your brand as attendees carry them around the tradeshow floor and back home. They’re extremely useful for holding brochures, samples, and other materials exhibitors gather. Choose an eco-friendly canvas tote bag with long handles and a large imprint area for your logo. Consider including a phrase or hashtag related to the tradeshow name. Attendees can reuse the bags for groceries or books long after the event.
Snap-Together Phone Wallets
Phone wallets that snap around a mobile device provide protection and security. They're appreciated by attendees who want to securely carry business cards, credit cards, cash, and ID along with their phone while navigating a busy tradeshow. Look for a lightweight silicone or plastic wallet that sticks on via adhesive or snaps into place. Make sure it's compatible with the latest iPhone, Samsung Galaxy, and Google Pixel devices. Include your logo, website, and booth number on this useful giveaway.
Lip Balm
Lip balm is a handy item that fits easily into pockets and purses. Tradeshows can be drying with busy schedules and recycled air, making lip balm a appreciated giveaway. Pick fun flavors like coconut lime or vanilla mint and match the tube color to your brand. Add logo imprints with your branding, website, and booth number. Attendees will think of your brand each time they apply the lip balm during and after the tradeshow.
Reusable Coffee Mugs
Reusable coffee mugs make great branded freebies at tradeshows. Events are powered by coffee! Attendees will appreciate being able to fill up at the show with a reusable mug displaying your logo. Ceramic mugs offer high perceived value and allow color imprints. Choose a 12-16 oz mug with a wrapped print area for your branding. Consider including booth info so attendees remember where to find you. The mugs will come home and deliver impressions long after the show.
Portable Bluetooth Speakers
Portable Bluetooth speakers are popular giveaways that attendees will use on site and back home or in their offices. Tradeshow booths can get loud, making it hard to listen to presentations, podcasts, or music during downtime. Compact speakers with great sound allow tuning out the exhibition noise. Pick a rugged, waterproof speaker with carabiner to attach to their badge lanyard. Include charger and user manual. Add your logo prominently.
Slim Power Banks
As mentioned earlier, phone chargers are extremely useful tradeshow giveaways. In addition to portable chargers, also consider distributing slim power banks that stick onto the back of a phone or case. These provide quick emergency power boosts to get an extra hour of talk, text, or web time. Choose ultra-thin, lightweight banks that are simple to use. Opt for 2500-5000mAh capacity. Make sure they are compatible with latest iPhones and Android devices. Brand them with your logo and messaging.
Summary
Getting creative with branded giveaways at tradeshows can take your marketing to the next level. Pick useful items attendees will use during the show and back home or office. Include your logo, booth number, website, and slogans to maximize impressions. Distributing practical high-quality promotional products builds positive brand associations and generates buzz on the tradeshow floor. With an excellent freebie, you make your brand the one everyone is talking about and looking forward to visiting.