Building a steady business relationship with customers is crucial. One of the most important ways to enhance relationships with customers is to create a good customer experience. The better the customer experience is, the higher the customer satisfaction. This may even bring new leads in the future.
Incorporating attractive and useful promotional products into your marketing strategy can be very effective at building client retention and loyalty. But when it comes to the US consumers, which promotional products create the strongest influence?
We looked into the ASI’s (Advertising Specialty Institute) 2022 Ad Impressions Study that collected survey data from nearly 40,000 consumers in the US to identify the most influential promotional products. The best 5 items are listed below:
1. Outerwear
A good piece of outerwear, be it a jacket, a sweater, or a scarf, keeps you warm and comfortable in any season. You can wear it to protect yourself either from the cold weather or to keep cozy during rainy evenings. . Besides its primary use, outerwear can be a stylish addition to your casual daily look.
Click here to explore our collection of outerwear for men and women that you can customize with your company’s logo or slogan.
2. Performance Wear
Although ranked second, surprisingly, performance wear came first as a product with the most influence on younger American millennials (25 to 34 years old). If they are your target market, then this item will be a smart choice. Besides giving away branded activewear as merchandise to promote your business, use it to encourage your staff to live a healthier lifestyle. Click here to browse our customizable selections.
3. Masks
Since there is a high demand for this item in the new normal, the study suggests you include a branded adjustable face mask in your promotion kit and let your potential customers know that your business prioritizes both their comfort and safety. Click here to discover hundreds of high-grade face mask selections for your promotion.
4. Health & Safety
American consumers care about how a brand proves and optimizes its health and safety standards before making a purchase. Providing free gifts or merchandise that your potential customers can use to protect themselves is a great way to show your brand’s compliance to health protocols. Promotional items in this category are essential products, like hand sanitizers or face shields, that you can find here.
5. Polo Shirts
Custom polo shirts made their way to fifth place because they are especially popular among American men. Polo shirts are comfortable and easy to wear so they are loved for their smart-casual style that suits business occasions. Get your custom printed polo shirts here to showcase your brand and impress your customers.
Now that you know which promotional products have the most powerful influence on US consumers, it’s time for you to use this data and take action! Refer to the product categories above and use the links we provide to help you find the right items you need. If you need more details, simply reach out to us to get started!