The Importance of Promotional Products in Trade Shows

  • Jan 6, 2022

Trade shows and conventions across the world faced a temporary halt due to the pandemic, but they are returning in droves. The positive benefits of exhibiting continue  to make trade shows and conventions one of the most effective marketing channels. 


Tens of thousands of companies rely on trade shows to introduce their new products, expand their brands, get new opportunities and increase their sales. One way to outshine and do well in your tradeshow is to include promotional giveaways as ways to build brand awareness and generate leads. 


Promotional products are used by many companies to help create interest in their products or services, and to entice attendees to their booths. These items will get people interested in what you might be showcasing at the event and also give potential customers  something to take home with them after they’ve visited your booth! Companies or brands that fail to incorporate promotional products into their marketing strategy will lose out to their competitors.


This blog post will cover why such events are so beneficial to your company, as well as what you need to do to get the most out of them!

With a little bit of planning, you can turn your trade show into something that works for both your budget and marketing strategy. When done right, it could be one of the best investments you make all year long.


The Importance of Promotional Products in Trade Shows


1. They draw traffic to your booth


Companies that display promotional giveaways tend to have higher traffic than companies that don’t. Keep in mind that you’re competing with tens if not hundreds of other companies for the eyeballs of attendees. The first step to getting leads is to attract potential buyers, so the more traffic you can draw, the more beneficial it will be for your brand.


2. They maximize your brand reach and recall


One of the goals during the trade show for every company is to set yourself apart from other booths in a memorable way. Studies have shown that attendees who received promotional products at a trade show remember the name of the company they received the free goods from. Consider the number of people your brand might reach if someone sets up your promotional products on their desk, wears a t-shirt with your brand on it, or uses your promotional bag to the grocery store every other day. This means  hundreds of people will be exposed to your company logo. 


3. They improve your brand image


By having trade show giveaways, you help shape your brand positively in the eyes of prospects. When you give people something of value for free, the chances of recipients considering your products or services in the future are more likely. Giveaways boost confidence and people develop a more favorable impression of a brand after receiving a free item that can be useful for them. So the next time you’re considering putting off the promotional giveaways, you might want to think twice.


4. They encourage sales leads


Increased brand recall, traffic, and brand image will automatically impact your future sales as well. Having your company details imprinted on customized merchandise allows prospects to reach out to you more easily. This is why organizations that attend expo or trade shows tend to be more deliberate in planning what goes into their swag bags. With more variations, you have the flexibility to add multiple details, slogans, or quotes on your customized merchandise to craft different messages that can resonate with your prospects.


We hope that you'll find this article helpful in learning more about the benefits of giveaways for trade shows. The next time you are planning a business convention, it is vital that you have a promotional giveaway that can increase  brand awareness, lead generation, and  build customer loyalty.


If you need any help with your next giveaway, please reach out to Promotional Products. Our team is happy to answer all of your questions and get you started on the right path!

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